Marketing Manager
Job Description
A Marketing Manager develops and implements marketing strategies to promote a company's products or services. They are responsible for creating and overseeing marketing campaigns, analyzing market trends, and ensuring brand consistency across all channels.
Job Brief
Marketing Managers collaborate with sales, advertising, and creative teams to create campaigns that enhance brand awareness, drive sales, and foster customer loyalty. They manage budgets, analyze performance metrics, and adjust strategies accordingly to meet organizational goals.
Responsibilities
- Develop and execute marketing strategies and campaigns.
- Analyze market trends and consumer behavior.
- Manage budgets and allocate resources effectively.
- Monitor and report on campaign performance metrics.
- Collaborate with other departments (sales, design, etc.) to ensure cohesive marketing strategies.
- Manage digital marketing, social media, content creation, and public relations efforts.
Requirements
- Bachelor’s degree in Human Resources or Business Administration.
- Proven experience in marketing or related roles.
- Strong understanding of digital marketing strategies and analytics tools.
- Excellent communication, leadership, and organizational skills.
Wages
Marketing Managers earn between $75,000 – $120,000 per year, depending on experience and industry.
Salary
$75,000 – $120,000 per year
